Kevin Ryan's Blog (7)

The past few years have brought about substantial change for small business owners who have taken time to adopt new and unique methods of thinking that are actually transforming their entire business strategy. This includes the implementation of digital marketing strategies and tools that are helping them to build their customer engagement as well as actually rival the larger…

I was watching a video last night by “Brian Tracy talks about the Keys to Success” and it got me thinking about one of my boys. He is 11 years old and currently going for his grade 7 music exam which by any standard is amazing.

He has passed all his grades with Distinctions, again, amazing. So after listening to Brian Tracey, who, explains how being an expert and…

One day . . .  two frogs called Norman and Bertie were enjoying a day in the barn sheltering from the hot sunshine outside when suddenly . . . 



The wood shelf they were on broke and they both slipped and fell into the farmer's bucket of milk below.



Total nightmare!! They were trapped and couldn't get out . . .



They kept swimming around to keep from drowning. Every once in a while they would try to climb out,but the side of the bucket was…

Negative online reviews are no fun. Receiving one for your business is like a swift kick to your pride. They can linger in your online directories and search results, and cause potential customers to run for the hills.

(Nielsen says... 70% of customer only trust a business with 6 to 10 reviews.)

However, these reviews can also be used to your advantage – as long as they are surrounded by a plethora of positive feedback.…

Right now, mobile in-store tablets are set to take over in a big way.

Whether it is to collecting leads, running competitions, getting instant reviews or displaying real time product tours and demos...

…in-store tablets are going to change the face of local marketing and help businesses make a huge jump in their sales as a…

Why Not?

At the heart of the change is the power of word of mouth (WOM). Marketers are realising that social marketing is more than just the brand-focused approach of building brand pages and driving Likes and fans. Brands now need to harness the power of their customer advocates to get them to spread the word on the brand’s behalf.

Facebook’s introduction of the Timeline and the Open Graph both reflects and complements the…

In Brief:

Access to online information has to be incredibly user friendly for the mobile devices of today.

•  94% of Smartphone users have searched for local info
•  70% called a business after searching
•  66% visited in person…