Why you need a mobile presence and high local search rank...

In Brief:

Access to online information has to be incredibly user friendly for the mobile devices of today.

•  94% of Smartphone users have searched for local info
•  70% called a business after searching
•  66% visited in person
•  90 % of these users acted within 24 hours!

App vs. Mobilised Website

Choosing a mobile app over a mobile website depends on what the business wants to accomplish. If the goals are primarily related to marketing or public communications, a mobile
website is almost always going to make sense as a practical first step in your mobile outreach strategy. This is because a mobile website has a number of inherent advantages over apps, including broader accessibility, compatibility and cost effectiveness. And for the shopper’s experience it’s a must because it’s so much easier to view and navigate.

Ranking Matters

In today’s hyper-connected economy there is no reason for consumers to be lacking information on any purchase decision. In fact 93% of all buying decisions start with an on-line search.
For a business to be competitive today they must show well in searches, and of course the higher the ranking the better. According to a study by AOL, rankings have a tremendous
impact on click-through traffic.

The Mobility Factor:

Another key fact that is impacting local merchants and businesses is how mobile the consumer has truly become. Searches on mobile devices have grown 5 times in the past two years and today, over 50% of all local searches are done on a mobile device.

Summary

There continues to be excitement in the mobile consumer category. Consumers search, they review, and they act, often within a short period of time - making decisions on which local merchants and businesses to visit or call is based solely on what information they found on their mobile device. There is a tremendous upside in mobile marketing opportunities for local
businesses that can, not only have mobile presence either in a mobile app or website but also strive to have high rankings on searches that guarantee they can dominate the market.

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About MobileAppsDirect.
MobileAppsDirect is the industry leader in modern marketing mobile apps and mobile optimised websites, providing exceptional technology, training, and services for companies and individuals seeking mobile marketing solutions that can improve their business. If you would like a full copy of our white paper or just an informal chat please contact us.