Kevin Ryan's Blog – February 2013 Archive (2)

Why Not?

At the heart of the change is the power of word of mouth (WOM). Marketers are realising that social marketing is more than just the brand-focused approach of building brand pages and driving Likes and fans. Brands now need to harness the power of their customer advocates to get them to spread the word on the brand’s behalf.

Facebook’s introduction of the Timeline and the Open Graph both reflects and complements the…

In Brief:

Access to online information has to be incredibly user friendly for the mobile devices of today.

•  94% of Smartphone users have searched for local info
•  70% called a business after searching
•  66% visited in person…