Dr Sabine Lohmann's Page
Profile Information
- Business Name (the main name you trade under)
- InsightsResearch
- Type of Business
- Market Research and Business Consultancy
- Tell Us About Your Business
- I am the director of InsightsResearch. we are your customer loyalty experts for the fashion accessories and we use the 'Lohmann Index' as basis for ourresearch.
For the past 17 years I have been involved in evaluating customer reactions and now i am looking back to more than 50 fantastic product launches including for some well known brands like Max Factor, Olay, Clearasil and Dolce& Gabbana.
At InsightsResearch we use the 'Lohmann Index' to calculate the customer loyalty potential of your product. It gives you an empirical measure based on a 10 point scale and it couvers important questions like company branding, target customer and differentiation points. We also measure the scope of promotions and advertising campaigns and understanding what competition is doing.
In order to understand customers and their needs we apply customer research methods fine tuned to your business needs.
With that we will find the magnet to attract new customers who will stay loyal to your business.
- What Type Of Networking Events Are You Interested In?
- Breakfasts, Conferences, Evening, Free, Fundraising, Informal, Lunch, Seminars, Speed Networking, Women Only, Workshops
- Which Local Towns Are You Likely To 'Network' In?
- Addlestone, Aldershot, Ashford, Banstead, Camberley, Caterham, Chertsey, Cobham, Cranleigh, Dorking, Egham, Epsom, Esher, Ewell, Farleigh, Farnham, Godalming, Guildford, Ham, Haslemere, Horley, Kingston, Leatherhead, Oxted, Petersham, Redhill, Reigate, Richmond, Shepperton, Staines, Sunbury-on-Thames, Walton-on-Thames, Weybridge, Whyteleafe, Woking, Earlswood
- Business Website Address
- http://www.InsightsResearch.eu
- Contact me: Main email (you may prefer to enter using 'AT' instead of @ - eg keith AT freelancecopy.co.uk) plus your business phone number - and any other Website or Blog URL
- sabinelohmannATinsightsresearch.eu
- Which online or offline business networking groups do you belong to? (Please type 'none' if you're new to networking)
- Innovate London
4N networking
Business Biscotti Heathrow
Business Biscotti Virginia Water/Camberley
Hounslow Chamber of Commerce
Spelthorne Business Forum
- What's A Good Business Lead For You? (potential customers, and anyone else you would like to connect with)
- I like companies who are enthusiastic about their business and what they have to offer. They are open to change and understand that even when you are succuessful there should be no room for procrastination and stand still in your schedule. A business who is always on the look out to broaden, expand and learn but also to network, partner and share.
- How Did you Hear About Us?
- Referral
Dr Sabine Lohmann's Blog
Customer research on steroids: How Amazon took business into Sci-Fi territory
Posted on August 2, 2012 at 11:30 0 Comments 0 Likes
Like it or not, Amazon have taken retail by storm. There are many reasons for this and I could do a whole essay on everything from their cheap prices to their superb customer service. Instead I want to talk about how they took customer research and the internet and put them together in a way that changed how businesses work forever.
Have you heard of split testing? Before you ask, no it’s not taking a single spoonful of banana and ice cream and deciding whether you want it or…
ContinueKnow your enemy: How knowing your customers can save your business
Posted on May 22, 2012 at 16:00 0 Comments 0 Likes
Consumer research is the art of knowing the consumer's habits and preferences; it is not just a one off activity you do when you start up and then forget. You have to maintain your understanding of your customer's behaviours as their moods and tastes change and evolve.
There are many reasons you should carry out consumer research:
- Identifying potential…
Mystery Shopper as a powerful tool to understand store and product acceptance
Posted on April 19, 2012 at 15:30 0 Comments 0 Likes
Grass Roots, a well known research agency recently published interesting research using the ‘mystery shopper’ methodology as a tool. This is a summary of their findings...…
ContinueIs Mary Portas really saving our high streets?
Posted on April 2, 2012 at 10:30 0 Comments 0 Likes
Mary Portas –The saviour of Britain’s High-streets?
Mary Portas conducted a review of the current state of high streets and town centres in the UK due to their great decline resulting from an ever increasing recession combined with the expansion of large international retailers and the progressive increase in online shopping and growing…
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Hi Sabine
Thanks for joining us, and welcome to the Networking in Surrey community. I hope you find the site useful for planning your networking.
Best regards
K