Dr Sabine Lohmann's Blog (5)

Like it or not, Amazon have taken retail by storm. There are many reasons for this and I could do a whole essay on everything from their cheap prices to their superb customer service. Instead I want to talk about how they took customer research and the internet and put them together in a way that changed how businesses work forever.

Have you heard of split testing? Before you ask, no it’s not taking a single spoonful of banana and ice cream and deciding whether you want it or…

Consumer research is the art of knowing the consumer's habits and preferences; it is not just a one off activity you do when you start up and then forget. You have to maintain your understanding of your customer's behaviours as their moods and tastes change and evolve.

There are many reasons you should carry out consumer research:

• Identifying potential…

Grass Roots, a well known research agency recently published interesting research using the ‘mystery shopper’ methodology as a tool. This is a summary of their findings...…

Mary Portas –The saviour of Britain’s High-streets?

Mary Portas conducted a review of the current state of high streets and town centres in the UK due to their great decline resulting from an ever increasing recession combined with the expansion of large international retailers and the progressive increase in online shopping and growing…

A comprehensive marketing strategy will include all milestones and plans for initiatives and promotions for probably the first three years of each new project.

The key driver behind making a product successful, i.e. minimising the risk of failure, is to ensure you know as much as possible about the marketability of the product well before you launch. Once formulation, packaging, leaflet, hot spot and…