Learn from your target group to minimise risk

A comprehensive marketing strategy will include all milestones and plans for initiatives and promotions for probably the first three years of each new project.

The key driver behind making a product successful, i.e. minimising the risk of failure, is to ensure you know as much as possible about the marketability of the product well before you launch. Once formulation, packaging, leaflet, hot spot and communication strategy are all finalised, you start spending significant money - and when your product is sold in the open market you make a binding commitment to your retail partners.

In the current economic situation to risk alienating your business partners by spending money on advertising a product and seeing it fail is the last thing your company should be doing.

Consumer research is a proven, powerful tool to generate all the relevant data for a successful marketing launch - in advance. An experienced consumer researcher will translate the information gathered into technical specifications to improve the products as well as insights to be used in the marketing strategy.

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Contact me for a marketing assessment and I promise I will give you at least 3 new ideas to help your business prosper. Please have a look at my website www.InsightsResearch.eu to learn more.