Last year I delivered a few seminars (which several NiS Members attended) on Google Places - the worst-kept free advertising secret in business! That was before it was 'sucked into' the Google+ World and became Google Local. I was delighted to be sent a link to the following article by Dave Llorens in the Fast Company ezine.

It certainly gave me food for thought, as was firmly in the 'failed experiment' camp until I read this! See what you think... 

Plus-One This: Proof That Google Plus Will Prevail

Google Plus has been written off as a universal flop--but a deeper look proves that we will all eventually succumb to its siren song.

Remember when Google Plus “flopped"? Well, it didn’t. In fact, it was, and still is, just part of Google’s plan--but everyone (including the media) has trouble seeing it as anything other than a swing and a miss for the explosive overtaking of Facebook, which is what most people believe was Google’s intention with Google Plus. Sure, I bet Google hoped in the back of its mind it would get lucky and eclipse Facebook, but Google certainly wasn’t counting on it.