Most people's purchases influenced by social networks
My thanks to NiS Member Michael Oon for flagging up this Telegraph article on Linked In http://ow.ly/2gLm5. It's a great reminder to be well connected online as well as offline - and to gather testimonials from your customers to publish on your website!
Views: 32
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Comment by Aernout Fabius on July 28, 2010 at 15:24
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The telegraph does make a valid point, because a recommendation from a friend or a trusted business colleague is an excellent pointer in the right direction. Speaking for myself, I have learned to appreciate the recommendations given, but I usually tread carefully, because I am the guy who buys the product or service and it is unfair to blame others if I have made the wrong purchase.
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