Marketing for professionals - Do you have a web site? What is its purpose?

reetings fellow professionals on this fine Autumn Friday morning.

So, we all have a website, don’t we?

Why do we have it?

What is its purpose?

Does your website look the same and say the same as everyone else in your industry?

I appreciate that my questioning is slightly facetious but at the end of the day, your web site ought to be at least another sales tool, and probably the hub for all your marketing efforts.

 So if that is true, and we know from previous blogs, the positive effects on our business from

• Customer Centric Marketing

• Testimonials

• Knowing your customer

• Asking good questions

Why is it then, so many professional companies settle for their web site looking like an electronic sales brochure which does not answer the questions posed by prospect customers?

I appreciate that it is different for retail companies who wish to sell directly from their website, but shouldn’t we as professional companies at least,

a).           Show the customer we can solve his problems?

and

b).          Provide corroboration of our professionalism via Customer testimonials?

Relax! I am not going to critique your individual web sites , and I appreciate that some of you have already embraced these aims. 

However even if you have, have you done enough to convince the prospect clicking on your web site that you can solve his problem better than your competition?

When you get a moment in your busy day, read your web site again as if you were your prospect.  

Check it on your phone as well to see how it looks in a mobile format.

Does it give the prospect a good experience?

Does it leave him or her with your core message?

It is your shop window, it should be designed to the focus of all your other marketing, which in turn is designed to drive traffic to your web site so prospects read your core message.

I hope that you find this useful.

If you would like to discuss it with me please contact me on 01883 333352.  

Best regards,

Colin