Colin Mico's Blog (8)

reetings fellow professionals,

December is here at last, so fun, frolics and laughter cannot be far behind.

So, there you are as business slows down in the approach to Christmas with your carefully cultivated prospect list, trying to write the killer marketing e mail to get 2018 off with a bang……………..but, where do you start?…

Morning fellow professionals, 

My apologies for missing a week on my e mails (did anyone notice? J) but last Friday was all about the “transition process” following the announcement that we will be Aston Lark with effect from July 2018.  Exciting times! 

Anyway,…

reetings fellow professionals on this fine Autumn Friday morning.

So, we all have a website, don’t we?

Why do we have it?

What is its purpose?

Does your website look the same and say the same as everyone else in your industry?

I appreciate that…

Greetings one and all,

As I was sampling “La Dolce Vita” last week in Southern Italy, I was reminded by how “success” in its many forms is always preceded by asking good questions……………because good questions lead to good answers…..and good answers lead to good information

Whether it was asking the Concierge as to his recommendation of the best local…

Greetings fellow professionals.

I appreciate that it is a bit early this week, but I am off to Sorrento tomorrow J

 …

Greetings,

Welcome to the third weekly e mail instalment of Marketing for Professionals.

I hope that you are all still awake out…

Greetings,

Welcome to my second BLOG on the subject of marketing for professional companies.  I hope that you find it useful.

In my first BLOG, I talked about the…

Before selling my business to Aston Scott in 2014, I spent the previous six years trying to fill in the gaps in my Sales and Marketing knowledge.

In Insurance industry terms, I am a Fellow of the Chartered Insurance Institute, and therefore at the apex…