How 'FREE' is FREE?
If a SOcial MEdia account is free, then YOU are the product.
LinkedIn can sell more ads more expensively (and more Sales Nav subs!) with 950m Members than it could with ninety-five - so when you sign up free you're adding value to Microsoft's product (ergo, bottom line).
In Networkland (TM) most regular groups offer a free trial or two, then require a sub.
We're all in business to make money - and that's not easy in the networking arena, unless you're a global MLM like Mr Misner's BNI, and that's taken 30+ years to build.
And attending any networking event takes up a chunk of your time.
Factor in your hourly rate, and even (up to) £1,200 or so annual cash outlay (subs, breakfasts, travel etc) is dwarfed by the time cost.
A breakfast meeting can easily take up 3 hours of your day. Even at a modest £30 per hour, £90 x 50 meetings = £4,500 a year.
If you're a SmartNeworker (TM) you can build your own network but most find the support of a regular group is invaluable...
In-person meetings have venue and catering costs, so you won't find many of those for free!
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