Google+ announces NEW photo sharing feature...

More evidence that Google+ is aiming for the Facebook market?

At the Google I/O conference this week, Senior Vice President of Engineering, Vic Gundotra, announced new photo features for the Google+ social network, which he claims "sets it apart" from other social networking sites .

"Our goals are to make people happy and get technology out of the way," Gundotra told ABC News. "You know what makes people happy? Great photos of the people they care about. Today the steps involved to get people happy is very complicated. Take a photo, remember to get it off the device, get it on to the machine, edit it, back it up, share it."

Auto Awesome!

Users can adjust photo effects, and there's a new "Auto-Awesome" feature that automatically adjusts images and can group multiple pictures and turn them into an animated image show.

There's also an auto-upload and back-up feature for Android users that automatically uploads photos to the user's Google+ account in full resolution. Gundotra says this feature sets the company apart because other social networking sites don't allow users to upload full high-resolution images.

"We are a better photo service. You look better on Google Plus. You look more beautiful," he said. "It's more enjoyable to share photos in higher resolution with more beauty, across all your devices on Google Plus than in any other service. Other services are still trying to catch up with us on automatic back-up."