10 Proven Ways to Build a Website Customers Love...

I just received a link to a blog post which I thought you might find interesting about websites and how we use them. What does it say about the NiS website, I wonder? Read the first two tips here, then there's a link to read the rest of the post on the Help Scout website...

1. If it’s Important, it Should be Obvious

While it’s not necessary to keep every little thing “above the fold” (more on that point later), it is important to create a site that correctly prioritizes key pages.


In a humorous take on doing this wrong, xkcd points out how miserable it is to browse most university’s homepages:


In a common example, think back to a time that you visited a restaurant homepage that didn’t have their hours listed or that hid the phone number for reservations all the way at the bottom of the page.


Try viewing your site from a customer’s perspective, and apply the KISS principle to avoid clutter and needless navigation.


2. Give Customers Closure


Human beings have a natural inclination to seek closure.


This trait even applies to the purchase of new products. According to a new study from the Journal of Consumer Research, consumers feel more satisfied with their purchase if they get a sense of closure after the sale is made.

The idea of closure is a bit muddy to describe, but the authors of the study point to clear cues that indicate that the deal is done and other options are no longer a concern.
 Perhaps the best way to illustrate the study’s findings is with the use of this terrible example:

Hopefully this is one of the worst user experience and copywriting fails you’ll see this week. The image above showcases an awful way to close a deal; it’s ambiguous, impersonal and just downright confusing.


PLEASE CLICK HERE TO READ THE REST OF THE ARTICLE... (free, no sign-ups!)