3 Ways to make our Marketing more Effective

This month we had Tracey Shrimpton from ‘Sixth Sense Marketing’ covering our 10-minute speaker slot informing us of ‘3 Ways to make your Marketing more effective’.

1. Set your Objectives –      Where do you want to go with your business?

What do you want your marketing to achieve?

To have a clear Target Market

2. Be an Expert -   Knowledge is Power!

Know Yourself – Your Strengths and Weaknesses

Know your USP – What makes your business different/stand out?

Know your Competitors – What they do?

Know your Customers – What do they do?

What type of Social Media, etc do they use?    

This will help you to get your message across to them

What is important to them?

3. Do it (but do it well)       

Try it, Test it, If it works don’t stop it!

Walk in your customer’s shoes – What are their needs, language?

What would benefit them?

Lead on emotion, back up with logic, address concerns that may come up within your marketing to eliminate gaps in your service

Keep it manageable

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Tracey is able to work with you to manage your marketing and get the best out of it for your business.  If this is something that you would be interested in then contact Tracey, tracey@sixthsensemarketing.co.uk or take a look at her website www.sixthsensemarketing.co.uk

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Next month’s meeting will be on 2^nd November, same time, same place and we will be doing some Speed Networking, so bring yourselves along and anyone else that you feel may benefit from our event.  For future dates and information take a look at www.yateleynetworking.co.uk