Jan Webb's Blog (1)

Every business needs to be marketed to some extent, whether it’s word of mouth or a full-on marketing campaign.

Businesses need marketing because even if you have a fantastic product or service that would be very useful to a certain group of people, if they don’t know you exist they’re not going to come looking for you.  Posters, adverts and mailshots all have their place but they’re not necessarily seen by your target audience. Telemarketing, on the other hand, is…