It’s a common situation. You are finally in front of that ideal potential new business prospect, you’ve researched their business & competitors as per my previous post & you are keen to start firing questions. After all you want to impress them with your knowledge, years of experience & show them how keen you are to…

New customer + right product + trusted recommendation = sale

Today with millions of brand conversations happening every day, I would estimate 8 out of every 10 purchases have been influenced by a trusted recommendation, whether from family, friends or a respected person.

Are you helping your brand advocates refer you business? Here are 5 tips on becoming their best…

We’ve all seen both good & bad landing or sign up pages on our digital travels.

However how often have you taken the time to consider what makes a good experience v a bad one?

Take a look at this chart;…

The Society of Digital Agencies in partnership with Econsultancy, polled 651 new media executives. Well over 2/3’s  confirmed they are in the process of adapting their marketing operations in light of the ever evolving digital marketplace.



A few weeks ago I wrote about …

How many times have you been asked this question?

Whether in first meetings, on the golf course, down the pub  or at networking events, having a succinct & well thought out answer will avoid that embarrassing pause that makes you look silly or stop you from launching into your life story in the hope that something useful will fall out 20 minutes later. Meanwhile your questioner suddenly has a pressing…

You’ve finally agreed on your new website design & structure. Your decisions have been supported by some good insight into what your customers are looking for & what your competition is doing. You’ve incorporated good practice in coding, so that it can be easily found by the search engines. Best of all it doesn’t seem to cost a huge amount but…

…have you considered the longer term…

We have all read articles about the ‘Digital Revolution/Explosion’. We know ourselves how easy it is to be connected virtually everywhere. But have you really considered the effect this rapid smartphone/smarttv/tablet adoption is having on how your customers buy from your business?

These were the predicted online trends a good few years ago that are now a reality.

Consumers are…

They say only change is constent & when it comes to marketing even what you thought was the right blend of channels & propositions last year will be very different in 2012.

New opportunities pop up all the time but only those that start to gain some customer momentum become worth considering – having critical mass or ‘having more than half doing the same thing’ is what we used to say when stealing theories from quantum physics was the trend.…

With so many choices it’s hard to know what blend of today’s diversified marketing channels will drive your business. Keeping a constant eye on tracking & testing out new routes & propositions are obviously vital but where to start?

Here are 10 marketing tactics that I see consistently appear in the plans of the fastest growing companies. 

1.    Associate with someone…

This was originally published on my blog http://fjrcom.wordpress.com/ but I thought it a good introduction to the type of marketing help we offer to local businesses ie not full of jargon & something you can have a go at yourself!

Today the question is not whether you should have a website but rather, is it working hard to attract your…