Dr Sabine Lohmann's Blog – August 2012 Archive (1)

Like it or not, Amazon have taken retail by storm. There are many reasons for this and I could do a whole essay on everything from their cheap prices to their superb customer service. Instead I want to talk about how they took customer research and the internet and put them together in a way that changed how businesses work forever.

Have you heard of split testing? Before you ask, no it’s not taking a single spoonful of banana and ice cream and deciding whether you want it or…