Dr Sabine Lohmann's Blog – June 2011 Archive (1)
Learn from your target group to minimise risk
A comprehensive marketing strategy will include all milestones and plans for initiatives and promotions for probably the first three years of each new project.
The key driver behind making a product successful, i.e. minimising the risk of failure, is to ensure you know as much as possible about the marketability of the product well before you launch. Once formulation, packaging, leaflet, hot spot and…
ContinueAdded by Dr Sabine Lohmann on June 23, 2011 at 17:30 — No Comments
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