May 2010 Blog Posts (2)

Sales Active or Sales Ready?

Ever been frustrated by a prospect with whom you had a ‘great meeting’ and subsequently submitted a detailed proposal(s) – but the order has not been placed despite further ‘We are still interested’ conversations?

To you the prospect’s ‘need’ is obvious and the business case sells itself – so why the delay in placing the order?

This apparent disconnect is often the result of a ‘need without a problem’. A need may have been identified but it hasn't become a problem that…

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Added by Graham Whittle on May 10, 2010 at 15:32 — 2 Comments

Writing Effective New Business Letters

Writing Effective New Business Letters

There are many types of letters. Letters of complaint, ‘thank- you’ letters, letters for job applications, for accepting a job offer, for resignations and so on. These tend to be of a functional nature. The more difficult to write are letters of introduction to a new business prospect. Here are some suggestions to help you get past the gatekeeper and on to the desk of the person you want to contact. Many… Continue

Added by Steve Bridger on May 1, 2010 at 4:30 — No Comments

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