Dr Sabine Lohmann's Blog – May 2012 Archive (1)
Know your enemy: How knowing your customers can save your business
Consumer research is the art of knowing the consumer's habits and preferences; it is not just a one off activity you do when you start up and then forget. You have to maintain your understanding of your customer's behaviours as their moods and tastes change and evolve.
There are many reasons you should carry out consumer research:
- Identifying potential…
Added by Dr Sabine Lohmann on May 22, 2012 at 16:00 — No Comments
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