Steve Robinson's Blog – April 2017 Archive (3)

A close friend mentioned that he was in a restaurant recently and was astonished at how poor the customer service had been - this was particularly disappointing as it was a good quality restaurant and still relatively new.

This comment coincided with another made to me by a friend who commented that she only ever seems to go to a restaurant 3 times - first to try it…

It's a great time to get gardening.

But I must confess, I'm not very good at it - but there are few things more enjoyable than seeing a plant you've put in the ground grow and flourish.

It's difficult not to draw significant parallels between gardening and…

After presenting at a recent seminar, in the Q&A session, one person asked a great question; "How can I make sure that I can run a successful and reusable marketing campaign?"

These are the 5 elements that I shared that I consider essential for any campaign to stand a chance of success.

In my opinion, the 5 essential elements are:

1. Define your Market Dominating Position (MDP)
2. Create an effective sales offer
3. Avoid the…