Networking in Surrey

Audrey Hepburn once famously said;

“Everything I learned I learned from the movies.”

I think she might just have been right!

If you have never seen the movie Cool Hand Luke played by Paul Newman, you are missing a treat. It's a gritty story of a man who refuses to accept the rules and will not conform to the 'norms' in a rural prison set in 1950's US.

You might argue about the rights and wrongs of Cool Hand Luke's behaviour. But you can't help becoming entranced by the determination to escape, the boxing scene and the infamous boiled egg eating challenge - 50 boiled eggs in one hour!

In reality, this is actually a story of an passionate determination to succeed against all the odds, despite all the perceived wisdom telling our hero to conform - saying don't escape, don't rock the boat and stay down!

When we are running our own small businesses, harnessing that passion, determination and being prepared to break the mould are critical components of success - every small business owner knows that. But it's not always easy to find differentiation, especially when you struggle to find time to think about anything other than the constant day-to-day pressures!

Success doesn't have to be about luck - success is about hard work, challenging yourself and having a good system!

And sometimes a good system means challenging the norm and not following the crowd ... and eating boiled eggs, of course!

Steve

The Imora Marketing Academy

Views: 56

Comment by Keith Grover, NiS Founder on February 27, 2017 at 18:13

Good point well made, Steve! It's also inherent in the film's title, taken from a line which is one of my favourite movie quotes of all time...

Luke wins a poker game by bluffing with a hand worth nothing, and keeps betting to back it up until his opponents one by one lose their nerve, and throw in their cards . Then they discover he actually didn't have a winning hand, but was just brilliant at holding hie nerve and playing the mind game.

A big guy who Luke had previously been severely beaten by in a boxing match, but refused to give in, says "Nothin'. A handful of nothin'. You stupid mullet head. He beat you with nothin'. Just like today when he kept comin' back at me - with nothin' !"

Luke then delivers the killer punchline:  "Sometimes, nothin' can be a real cool hand", which earns him the nickname "Cool Hand Luke". 

They don't make 'em like that any more!

Comment by Steve Robinson on February 27, 2017 at 18:25

Haha - that's why I love movies so much - great inspiration with great entertainment!

I decided not to focus on the other much quoted line: "What we have here is a failure to communicate" - but equally applicable to much marketing!

Did you read this one: https://goo.gl/gblYNO

Thanks for taking the time to read my ramblings, Keith, catch up again soon.

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