Steve Robinson's Blog – February 2017 Archive (7)

Audrey Hepburn once famously said;

“Everything I learned I learned from the movies.”

I think she might just have been right!

If you have never seen the movie Cool Hand Luke played by Paul Newman, you are missing a treat. It's a gritty story of a man who refuses to accept the rules and will not conform to the 'norms' in a rural prison set…

At the MyBoard networking event yesterday, there were two really good questions raised about different business strategies.

One was asking about the development of a 12 month email strategy and the second was about how to make the most of social media. This second question seemed to really resonate with people as many people seem to find themselves doing…

I'd like to share a story with you that a previous boss told me many years ago that has stayed with me ever since. It's a story that I have referred back to many times and have found to be true in both business and personal lives!

As a boss, one of his (many) strengths was that he used very visual examples to make a point - and this is one fantastic example!

Let me start first with a little history.

From the moment we took to the…

You will often hear big name business speakers talk about the big name brands they’ve worked with and the marketing strategies those big brands have employed to drive the connections they make to consumers, especially in the B2C arena.

What you don’t often hear about is that many of these companies actually spend a lot of time trying to replicate small businesses!! 

There is a desire in big, lumbering organisations to mimic the…

I recently read a fantastic article in the Guardian where a 36 year old journalist, Stuart Heritage,…

I love making bread - it's a real Sunday treat for our family - I'll get up early and as the rest of the house is waking, the intoxicating smell of freshly baking bread, often parmesan and sun-dried tomato flavoured, is meandering it's way up the stairs!!

It's not always been good bread though.

A few weeks ago, I had an aberration and completely forgot to put the yeast in - I then tried to add it after the bread had…

There was a great piece of research done in the mid 2000's which proved that whatever we might be taught by the expression 'don't judge a book by it's cover', the truth is that we all establish our first impression in…