Fraser Ritchie's Blog – February 2012 Archive (2)

We have all read articles about the ‘Digital Revolution/Explosion’. We know ourselves how easy it is to be connected virtually everywhere. But have you really considered the effect this rapid smartphone/smarttv/tablet adoption is having on how your customers buy from your business?

These were the predicted online trends a good few years ago that are now a reality.

Consumers are…

They say only change is constent & when it comes to marketing even what you thought was the right blend of channels & propositions last year will be very different in 2012.

New opportunities pop up all the time but only those that start to gain some customer momentum become worth considering – having critical mass or ‘having more than half doing the same thing’ is what we used to say when stealing theories from quantum physics was the trend.…