Web Trends in 2012

Hi all,

It will be interesting to see what happens on the social media, blogs, search engine, web design front.

Found this article and wondered what your thoughts were?

Blogging

Quantity vs quality – in 2011 people blogged less often, but when they blogged they wrote long articles. With the new freshness algorithm Google just introduced, the process might get reversed, as now the latest articles are more likely to show up on top in the top 10.

Tumblr – miniblogging is still growing, at least the market leader Tumblr. Why is Tumblr such a success? It’s a bit like Facebook, a bit like blogging and a bit like Twitter, but it combines the best of all of them. You can like or “heart” postings, you can reblog them and you can use a pseudonym like on Twitter. In 2011 many high level bloggers even moved their blogs from WordPress to Tumblr for the sake of simplicity and ease of use. Also, never underestimate the huge Tumblr audience.

Corporate blogging fails – businesses dump blogging in order to invest in Facebook marketing s.... This is like giving up your office and doing business from Starbucks. Despite logic, this seems to be an appealing business model both in real life and online. Why host your own website and practice SEO, networking and advertising to get people to visit it when you can rent a “table” at Facebook. This is quite a short-sighted and risky move but business people tend to follow this trend.

Line breaks – for the sake of readability bloggers use more text-decoration, lists and breaks. Some overdo it though it seems. Not every line needs a break after it, not every post has to be a list and every second word has to be bold.

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