The Power of Awards

I recently wrote a blog about the Power of Awards. And, given that I've just joined the Networking in Surrey Group and the SME Surrey Business Awards Entry deadline is 14th October... I thought I'd attach an excerpt here to inspire and encourage you to click the link and enter. Good luck!

To enter: www.surreyawards.co.uk

Which “Awards” have you entered this week?

If you’re not planning to enter any awards, what’s stopping you?

Awards are an often overlooked, misunderstood and undervalued tool in the marketing toolkit. True many industry awards have become costly, many charge entry fees though not all do. And, the more cynical of us may view some as a “pay to play club”, where winners seem to be the highest paying advertising clients of the publications that run or sponsor the awards.

But what better way is there to communicate with your chosen audience, that you are operating at the top of your game. And, that they should trust you, your team, your products and your services with their business.

Naturally we all want to be the winner. Being the winner is amazing. Winning is what it’s all about. Right? Well, actually I’d argue that thinking is partially wrong! I’d like to kindly suggest you think a little differently about awards.

1. Becoming a finalist matters. Coming first and winning is not everything. Finalist status can give your business huge marketing and PR potential in the run-up to the judging decision. REMEMBER: The clock starts ticking the second you reach that finalist shortlist. So don’t waste a moment leveraging the opportunity to talk about it.
2. View awards as ...

If you'd like to read the whole blog you can see it here:

uk.linkedin.com/in/jarmilayu

or here:

www.yuniquemarketing.com/blog/

I hope you enjoy it!

Jarmila Yu

CONSULTING CMO – YUnique Marketing LTD

☎ +44 (0) 1276 479866

E: jarmila.yu@yuniquemarketing.com

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