Strategic SEO guide for automotive websites

SEO marketing is critical, not just for car dealerships, but for any website. To achieve good results from SEO it’s important that you have a clear understanding of why you want to do SEO and what you want to get out of it. Without such insight and the right plan, it will be difficult to hit the nail on the head and, ultimately, it can waste a lot of your time and money.

The following guide will help you plan your SEO strategy and understand how you can achieve your goals.

Define why – start with ‘WHY’ you’re making your SEO plans

Ask yourself why you want to improve SEO on your website. Do you want to generate more visibility? Increase your traffic? Up your sales figures? Or is it simply because SEO is the current buzz word and everyone else is doing it?

I sincerely hope that you are looking at SEO because you want to generate more business through search engines. Although if you’re planning SEO because of any or all the other reasons listed above, then that’s Ok with me too!

However, you should be very clear on why you want to spend money on SEO, as wall as what and how much you want to achieve out of it.

For me, every car dealer has an excellent reason to work on SEO: to sell cars faster. Everyone wants to sell more cars through their own website, rather than simply relying on outlets such as Auto Trader, which just adds an extra cost.

Define what – decide ‘WHAT’ your SEO goals are going to be

Before you define ‘how’, its important that you are clear on ‘what’. Make sure you know:

• Your geographical reach, or where your customers are. According to my experience, smaller car dealers trading up to 200 cars can attract customers from a 5- to 10-mile radius, whereas a car supermarket holding 1,000 or more vehicles will find its customers from up to a 50-mile radius.
• Your top make models. What stock are you holding right now that you need to sell? What are the fasting moving models?
• How much traffic you need to sell each car. On average, each car requires about 200 to 500 page views before it is matched with its potential new owner.

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