I've Been on LinkedIn Since 2007!
I've been on LinkedIn Since 2007 (and teaching professionals to use it since 2016...)
And here's what 18 years taught me that most people STILL don't understand:
The platform has radically transformed many times - but the businesses that thrive there have been using the SAME strategy through every change.
"2007-2011: The Digital Résumé/CV Era" (What LinkedIn once was)
A static profile. A place to list your job history. Connection requests with zero context. Geared to jobseekers and recruiters (wher the money was - and still is@!)
The fatal mistake most people make TODAY: they STILL treat it like an online resume.
Here's the truth: If your LinkedIn strategy is "keep your profile updated," you're stuck in 2007. That mindset is dead.
"2012-2015: The Content Platform Awakening"
LinkedIn aspires to becoming a business publishing platform. Status updates. Company pages that actually mattered.
What smart professionals figured out:
This wasn't about broadcasting - it was about starting conversations (aka networking!).
The shift: From "look at my credentials" to "here's what I know that can help you."
But most businesses missed this completely.
"2016-2020: The Algorithm Revolution" - Everything changed again!
Feed became algorithm-driven. Engagement metrics mattered. Video arrived. The "LinkedIn influencer" was born.
What happened next:
People started gaming the system. Engagement pods. Viral hacks. Everyone chasing the algorithm.
And here's where most people went wrong...
"The Engagement Trap Nobody Talks About"
Picture this scenario: Someone gets their first viral post. Thousands of likes. Hundreds of comments.
Then nothing. Zero business impact.
Because they forgot:
LinkedIn isn't a content platform that allows networking.
It's a networking platform that allows content.
Massive difference.
"2021-Now: The Billion-Person Meeting"
Today's LinkedIn:
Creator mode functionality. Newsletters. Audio events. Stories. Live video. DM automation tools everywhere.
More features than ever before.
And yet...
The people winning are using the EXACT same principles from 2007.
Let me show you what never changed.
"The Timeless LinkedIn Formula"
What worked in 2007 and works TODAY:
- Show up as a real human being"
- Add value before asking for anything
- Build relationships, not just connections
- Be genuinely interested in others
- Share knowledge freely"
No algorithm change can touch these principles. No new feature can replace them.
"The ONE Mistake Killing Your Results"
Stop treating LinkedIn like a sales tool.
When you approach it as "where do I find customers" instead of "where do I build relationships," you've already lost.
The businesses that turbo-charge their results?
They show up to network first. The sales come naturally after.
It's called 'LinkedIn', not 'SalesIn'.
18 Years of LinkedIn Wisdom in 30-Minute Chunks!
I'm sharing everything I've learned about LinkedIn networking in free training sessions.
You'll discover:
• How to build authentic relationships that convert
• The networking framework that survives every algorithm change
• Why your current approach isn't working (and how to fix it)
STOP WASTING EVERYBODY'S TIME - INCLUDING YOURS!
Head over to my LinkedIn Profile here... and click the link 'Get FREE TRAINING!'
Let's turn your LinkedIn presence into a magnet for valuable business relationships with Customers, Suppliers, Collaborators and Teachers...
(Or if you prefer, stay in 2007 :0)
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