Ivan Misner, BNI Founder: Why People Resist Networking & Miss Out

Ivan Misner is the 'Big Daddy' of networking...  As Founder of BNI (Business Networking Institute)  "the world's largest referral organization", he virtually created the concept of business networking as we know it today. Without him, Networking in Surrey wouldn't exist - so I'm always keen to hear his thoughts and wise words on networking.

There's a great article by Ivan in the Entrpreneur.com magazine:

"Every year, more evidence comes out on the success people have using networking to grow and promote their businesses. But I still see so many people who, for one reason or another, continue to resist networking. I began to wonder why so many business owners were still not sold on networking as a way to grow their business, given that marketing and advertising is so cost-prohibitive, whereas networking provides a great return for a much smaller monetary investment.

! decided to turn to my own network and ask why business owners continue to resist what is so widely known to work. I received more than 100 responses and the answers were really insightful. There are four major reasons business owners resist the benefits of networking, according to what I am hearing in the field:

1. You're not confident.

2. You're too busy.

3. You're impatient for results.

4. You think networking is selling.

Read more here...