How to set up a website for your business (part 2)

In the first part of this series we looked at registering your website's domain name and hosting. In this post we'll take a look at the design and development of the site itself.

Website design and development

The process of creating a website can be divided into two stages: design and development. At the design stage, you come up with a number of different looks for the website. During the development phase, the developer will translate these looks into code which can be read by internet browsers.

Most web design companies offer both design and development services but check with the company before you sign a contract. Here at Danson Digital we have expert developers and talented designers to make this process as easy as possible. If you want a more bespoke website, you may want to consider employing two companies separately - but make sure they work together well or you will encounter problems further down the line. Danson Digital have worked with a number of external design agencies and would be happy to assist you through this process.

Give the designer a clear brief by showing them websites you like and giving them an indication of what you want included on the website - whether that's an online store, a portfolio of previous work or even a contacts page.

The designer should provide you with a number of different designs based around your ideas. Make sure you give them clear, constructive feedback on your likes and dislikes, as well as ideas on how they could change it. Try to avoid out-and-out criticism - instead, put the emphasis on which aspects of the design you like.

When it comes to setting your site live, your web design company should be able to help. Make sure they show you how to make changes to the site so you don't have to call on them every time you want to add a new line of text.

It's worth noting that web design isn't something you should scrimp on. If it's designed properly, your website will form many of your customers' first impression of your business, so make sure it makes a good impact.

If you're on a limited budget, you may wish to create your own website. You can do this relatively easily and cheaply using a DIY package such our IGNITE platform and one of our off the shelf template designs.

When you are ready to take the first steps to a professional online presence remember Danson Digital are here to help you stand out from the crowd.