If you use Facebook for business, it's well worth checking out this blog article on the b2c website by Amanda Clark...
Small business owners, do you have your Facebook marketing down to a science? Do you routinely post promotional content that generates significant visibility—and website referral traffic? If so, then that’s something to be proud of, but also something to safeguard and protect. And doing so might become a bit harder in 2015: Facebook has announced some significant changes to its algorithms, and — to be completely blunt — they’re probably going to cause your organic reach to plummet.
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