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What is telemarketing?
Telemarketing is a discipline that is now an established & powerful tool for business leverage.

How can telemarketing be used?
It can perform many important roles including:
The follow up on customers who respond to adverts, exhibition attendance or the follow up from mail shots
To identify the key personnel at relevant target companies
To research new areas of sale or potential new products and services
To contact existing companies to remind them of anniversaries or special offers, and to check if they are satisfied with a product or service.
Telemarketing can offer a way to reach prospects without having to meet them face to face. It can save on time, money and also target a high number of contacts. Telemarketing can work well by keeping a customer informed of new products and services that can encourage repeat sales to their client’s organisation.

What results can be expected from Telemarketing?
Telemarketing is not a short term fix or solution and results vary according to the product or service being promoted. It should be viewed as a medium term route to market that will also produce short term leads. We always offer our advice and recommendations to ensure that any project is formulated to produce the best possible results.

Why is telemarketing so important to the marketing mix?
There are many reasons for the inclusion of telemarketing in the marketing field. Here are two:
Minimal cost – it is a very inexpensive way of marketing directly to the Decision Maker.
Direct Contact – talking directly to a potential client makes them think about the product, they can ask questions and receive those essential answers which will help them with their purchasing decision.

Should we run a pilot campaign to see what can be achieved?
We usually recommend a pilot campaign for all our new clients. A pilot is a great way of establishing how successful telemarketing can be for your organisation and it enables us to establish performance benchmarks. An intelligent pilot campaign is an invaluable part of building a longer term strategy.

Do you Guarantee your work?
Once we have completed and analysed the pilot campaign we then mutually agree upon a set of KPI’s (Key Performance Indicators) from the results. We guarantee to deliver these KPI’s within a full blown campaign – This is our Effectiveness Guarantee to you