23 Cardinal 'Rules' of Marketing... (free tips!)

I'm a free Member of Marketing 'Guru' Robert Craven's Director's Centre Business Club (signed up for the 'Lite' Membership). 

It's a great way to get free access to tons of practical, growth-focused 

• Articles
• Features
• Webinars
• Videos
• Case Studies
• Checklists
• Workbooks

all focused on growing your business... many written by Robert Craven in his inimitable fashion. Plus extra content from some of Britain's best-selling business authors (including Grant Leboff, Andy Lopata, Tiffany St James plus many more).

Naturally Robert would like us all to sign up for paid Membership, but the free one is great value! (By the way, he doesn't spam you incessantly, and no, I don't get any affiliate payments for recommending his stuff :0)

Here's the latest example to pop into my inbox... 

The Bright Marketing Manifesto

In 2007 Robert Craven's book 'Bright Marketing' was published. It focuses on giving the reader straightforward advice on how to improve marketing methods. Using a number of practical how-to tools you will be able to improve the way your marketing operates and ensure that your message gets heard by the right people.

Whether you trade locally, regionally, nationally or internationally, this book is a clear, real-world guide to help you put yourself ahead of the competition and transform your bottom line.

The Manifesto

The Bright Marketing Manifesto is a list of 23 cardinal 'rules' of marketing.

1. If there’s a choice between being better or different then different wins every time - Ideally you should be different and better. 
2. Why should people bother to buy from you when they can buy from the competition? - What makes you different from the rest?

Click here (or on the zebra's bum!) to download the whole tipsheet.