Ben Hawkshaw-Burn's Blog (2)

f you are planning sending out a number of emails to several customers and clients that you are hoping will jump on board and buy your products or services, then you need to make sure they do not click on the delete key the moment they set eyes on your header or subject line.

It’s no secret that companies are still sending out emails by the thousand to attempt to get potential customers interested. In fact the practice has been increasing in recent years and despite all this those…

Just take one quick glance at your email inbox, and the spam folder too; you will see it contains a plethora of different subjects and header that promise a better sex life, millions of dollars if you believe some Prince in west Africa, offers of 10% off your shopping and a free bet if you sign up to an online bookmaker. The list just goes on and on. There will be in among there, mail from family members and Facebook notifications and Twitter direct messages. Let's face it; it is…