Kylie Arthur's Blog (1)
Internal Branding within SME retailers
Hello guys, I wonder if anyone could help me! I continue to have my own fancy dress business with four retail stores however recently I returned to University to study a Masters in Design & Branding Strategy to further my skills.
My research focuses upon internal branding within SMEs. Franchised operations are of particular interest due to the core need for a replicatable concept and system. Ideally I…
ContinueAdded by Kylie Arthur on April 23, 2011 at 15:30 — No Comments
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