Dean Faulkner's Blog – December 2011 Archive (1)
Are Sports Sponsorship Deals Wise Even in a Recession?
The outcry emanating from Westminster and other bastions of economic responsibility might lead the taxpaying citizen to think that sponsorship and event marketing is ineffective or even worse—wasteful . But as a fellow taxpayer, and as someone who has earned a living consulting with companies on how to "drive their business through sport," I can assure you that sponsorship and event marketing are not approached recklessly. The fact is, when properly planned,…
ContinueAdded by Dean Faulkner on December 14, 2011 at 15:30 — No Comments
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