Dean Faulkner's Blog – November 2011 Archive (1)
UK women’s sport missing out on sponsorship revenue
A new study has revealed that sponsorship of women’s elite sport in the UK amounted to just 0.5% of the total market between January 2010 and August 2011.
The report from The Commission on the Future of Women’s Sport indicated that sponsor spend on men’s sport accounted for 61.1% over the same period, with the remainder splashed out on mixed sports. The study, ‘Big Deal? The case for commercial investment in women’s sport’, revealed that there had been only a 0.1%…
Added by Dean Faulkner on November 7, 2011 at 15:00 — No Comments
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