Dean Faulkner's Blog – October 2010 Archive (1)
How small businesses can use sponsorship effectively as part of their marketing mix
Sponsorship gives the impression that only international brands and high salary footballers can benefit from these strategies, but that couldn’t be farther from the truth.
Sponsorship by its nature is a partnership opportunity for two organisations to create synergy. Synergy creates savings for both businesses and so should really be something every company should undertake – especially in an economic climate such as ours. Small businesses are even better…
ContinueAdded by Dean Faulkner on October 7, 2010 at 9:12 — No Comments
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