Richard Leader's Page

Most businesses aren't set-up by marketers. 

Maybe there's something in our make-up which doesn't make us founders. Instead, founders typically come from other walks of life - tech, finance, operations, sales... And often those founders discover they have to deal with marketing too.

Marketing your business is crucial for success, but it isn't easy. And sadly, experienced marketers don't come cheap. So I meet founders all the time who are struggling to get marketing done, and…

You may already have a Marketing Manger or a Marketing Director, but to hire someone at CMO level, someone with 20 years marketing experience, is going to cost you an average of £100,000 in salary. 

That’s nearly £400 every working day, before all the additional costs of employment.

But how many days a month is that CMO really adding that level of value?

For many businesses, it’s better to employ that person just for a few days every…